【題目】

Apple’s logo is one of the most familiar icons(圖標(biāo)) around the world. But what’s the story about the Apple logo? The image of the apple is obvious, because that’s the name of the company. What about the bite? The famous story is that the logo shows respect and honour for Alan Turing. He was the father of computer science. He researched artificial intelligence(人工智能) and unlocked German wartime codes(密碼). However,after the war, he was put into prisonbecause of his beliefs. He could not stand the looking down and chose to bite a poisoned apple to end his life in the prison.

However, Rob Janoff, who designed the famous Apple logo, said, “It’s not the truth, but only a legend(傳說(shuō), 傳奇). The real reason why I designed it with a bite is very simple. I wanted people to get that it was an apple not a cherry (櫻桃). When I go to markets to buy apples, I always mistake apples for cherries. It really has nothing to do with the scientist.”

Are you kidding? An apple is much bigger than a cherry. It’s very easy to tell. But if you use an apple to design a logo, some people may mistake it for a cherry.

1Both the apple and the cherry are almost the same actually in ________.

A. shape B. size C. colour D. weight

2According to the passage, Alan Turing________.

A. died in the prison B. used an apple to design a logo

C. was put into prison during the war D. was the father of a computer company

3What’s the purpose of writing the passage about the apple logo?

A. To introduce its designer. B. To tell us a legend about it.

C. To try to find the truth of it. D. To explain its market research.

【答案】

1A

2A

3A

【解析】試題分析:本文講述的是Apple’s logo名字背后的故事,讓人們更多的了解它創(chuàng)始人Rob Janoff的解釋。

1A細(xì)節(jié)理解題。根據(jù)常識(shí)和文章最后一段最后一句話if you use an apple to design a logo, some people may mistake it for a cherry可以知道,蘋(píng)果和櫻桃形狀相同大小不同,在logo的設(shè)計(jì)中作為徽標(biāo)的蘋(píng)果和櫻桃就不容易區(qū)分了。所以選擇A。

2A細(xì)節(jié)理解題。根據(jù)第二段最后一句話:He could not stand the looking down and chose to bite a poisoned apple to end his life in the prison,意思是他不能忍受被蔑視,于是選擇了咬了一口有毒的蘋(píng)果在監(jiān)獄中結(jié)束了自己的生命。所以選擇A。

3C寫(xiě)作意圖題。全文首尾呼應(yīng),講述了為什么圖標(biāo)要用被咬了一口的apple。真實(shí)的蘋(píng)果咬掉一口這樣的徽標(biāo)與科學(xué)家無(wú)關(guān),僅僅是區(qū)分蘋(píng)果和櫻桃而已。故選C。

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