Question

【題目】 The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, D. C., in the United States. It was a small coffee shop that roasted its own coffee beans. The coffee shop's business did well, and by 1981 there were three more Starbucks shops in Seattle.

Things really began to change for the company in 1981. That year, Howard Schultz met the three men who ran Starbucks. Schultz worked in New York for a company that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers and he was curious about the company. Schultz went to Seattle to see what Starbucks did, and he liked what he saw. He wanted to become part of the company. In 1982, the original （原先的）Starbucks owners hired Schultz as the company's head of marketing.

In 1983, Schultz travelled to Italy. The unique atmosphere of the coffee bars there caught his eye. To Schultz it seemed that Italians spent their daily lives in three places: home, workplace, and coffee bar. His experience in Italy gave Schultz a new idea for Starbucks back in Seattle.

Schultz created an atmosphere for Starbucks coffee shops that was comfortable, and customers everywhere seemed to like it. Between 1987 and 1992, Starbucks opened 150 new shops—and that was only the beginning. In fact, by the year 2000, three new Starbucks shops opened somewhere around the world every day!

Today, Starbucks has thousands of stores, including stores in twenty-six countries. One thing that helps make Starbucks succeed in cities outside the United States is the way Starbucks works with local stores and restaurants. By working together with a store already in the city, Starbucks gets an understanding of customers in the city. This understanding helps Starbucks open stores in the right locations for their customers.

【1】What is the main idea of this passage?

A.How Starbucks has grown.B.What Starbucks makes.

C.Starbucks' customers.D.How Starbucks makes its coffee.

【2】Which is TRUE about Starbucks' first ten years of business?

A.It grew very quickly.B.It was run by Howard Schultz.

C.It made special coffee makers.D.It was a small company.

【3】What helps Starbucks succeed in places outside the United States?

A.Opening restaurants in just a few locations each year.

B.Only selling locally produced coffee beans.

C.Working with other major coffee-making companies.

D.Learning about local customers.

【4】Which shows the right order according to the passage?

a. One hundred and fifty new shops opened.

b. Howard met three owners of Starbucks.

c. Howard got a new idea for Starbucks.

d. Starbucks is popular all over the world.

e. Howard was a member of a company which made kitchen equipment

A.b-e-a-d-cB.e-b-c-a-dC.e-c-a-b-dD.b-e-c-a-d

Answer 1

【答案】

【1】A

【2】D

【3】D

【4】B

【解析】

本文敘述了星巴克咖啡館在1971年開業(yè)，前面的十年這個咖啡館是一個很小的公司，后來銷售總監(jiān)Schultz去意大利旅行，給了他啟發(fā)，很快咖啡館在世界各地開了起來。

【1】

主旨大意題。文章主要敘述了星巴克的發(fā)展歷史。故選A。

【2】

細節(jié)理解題。A.它發(fā)展得很快。由第一段中的“...by 1981 there were three more Starbucks shops in Seattle.”可知，A項錯誤。B.它是由霍華德·舒爾茨經(jīng)營的。由第二段中的“Howard Schultz met the three men who ran Starbucks.”可知，B項錯誤。C.它制造特別的咖啡機。由第二段中的“...ordered a large number of special coffee makers”可知，C項錯誤。 D.它是一個小公司。由第一段中的“It was a small coffee shop...”可知，“星巴克前十年是一個小公司”，D項正確。故選D。

【3】

推理判斷理解題。由最后一段中的“This understanding helps Starbucks open stores in the right locations for their customers.”可知，“對顧客的了解使星巴克在美國以外的地方取得成功”。故選D。

【4】

篇章結(jié)構(gòu)題。根據(jù)文章內(nèi)容可知，霍華德原是一家生產(chǎn)廚房設(shè)備公司的成員（e）。1981年，霍華德遇到了星巴克的三位老板（b）。1982年，霍華德被聘為星巴克的市場總監(jiān)。1983年，霍華德到意大利旅行，對星巴克有了新主意（c）。1987年到1992年期間，星巴克開了一百五十家新店（a）。再由第四段最后一句可推斷出，星巴克在全世界都很受歡迎（d）。故選B。