Question

【題目】 Music always interests us. But do you like music that is mainly used in stores? People call it “background music”. Recorded background music first found its way in factories, shops and restaurants in the US, but it soon spread to other parts of the world. Now many stores like to play this kind of music.

Why do they use it? Well, because they want to make customers stay longer. Then customers may buy some goods if they stay longer. In fact, some background music is soft and gentle. However, some background music is too loud. Many shoppers say that they don’t like any background music. When the music is being played, they may get angry at it and they will walk out of the shop as soon as they hear it.

According to a survey, three quarters of shoppers notice the background music when they go into a store. If they like the background music, they will stay longer as a result. They say they will come to the store again. However, fifty percent of shoppers will leave the shop because they don’t like the background music. They even say that they will be less likely to return to the store.

It seems that stores should choose a suitable “sound” for their customers. According to the survey, the suitable background music is a very effective (有效的) way to attract (吸引) more customer’s attention.

So it is wise of stores and restaurants to be more careful with their background music. Some restaurant owners even say that background music is more important than the problem of taste.

【1】Background music was first played in the following places in the US EXCEPT _______.

A.factoriesB.storesC.schoolsD.restaurants

【2】How many shoppers will be less likely to return to the store according to the survey?

A.Three quarters of shoppers.B.One quarter of shoppers.

C.Fifty percent of shoppers.D.Forty percent of shopper.

【3】Why do many stores and restaurants like to use background music?

A.Because they want to make their customers leave.

B.Because almost all customers enjoy listening to music.

C.Because they expect the music to help with their business.

D.Because the music makes their places look more beautiful.

【4】Which of the following is true according to the passage?

A.People only use background music in America now.

B.All background music is soft and gentle.

C.All the people like the background music when they go into the store.

D.The suitable background music is a very effective way to attract shoppers.

【5】What do we learn from the passage?

A.Background music is important.B.People in the US dislike background music.

C.How to buy goods in correct ways.D.Playing suitable background music is wise.

Answer 1

【答案】

【1】C

【2】C

【3】C

【4】D

【5】D

【解析】

文章講了商場(chǎng)餐廳等公共場(chǎng)合播放的“背景音樂(lè)”，調(diào)查顯示四分之三的顧客認(rèn)為背景音樂(lè)好聽(tīng)的話會(huì)待得更久一點(diǎn)，所以選擇合適的音樂(lè)變得越來(lái)越重要。

【1】細(xì)節(jié)理解題。根據(jù)第一段“Recorded background music first found its way in factories, shops and restaurants in the US…”可知，背景音樂(lè)最初在美國(guó)的工廠、商店和餐廳播放，沒(méi)有提到學(xué)校，故選C。

【2】細(xì)節(jié)理解題。根據(jù)第三段“However, fifty percent of shoppers will leave the shop…they will be less likely to return to the store.”可知，不會(huì)再回到商店的人占百分之十五，故選C。

【3】細(xì)節(jié)理解題。根據(jù)第二段“…because they want to make customers stay longer. Then customers may buy some goods if they stay longer.”可知，商家播放背景音樂(lè)想讓顧客待久一點(diǎn)，這樣就可能會(huì)買東西，所以他們的目的是賺錢，故選C。

【4】推理判斷題。根據(jù)第一段“…but it soon spread to other parts of the world.”可知，背景音樂(lè)已經(jīng)傳遍世界，所以不只在美國(guó)，A項(xiàng)錯(cuò)誤；根據(jù)第二段“However, some background music is too loud.”可知，有的背景音樂(lè)很吵，B項(xiàng)錯(cuò)誤；根據(jù)第三段“However, fifty percent of shoppers will leave the shop because they don’t like the background music.”可知，百分之十五的人不喜歡背景音樂(lè)，C項(xiàng)錯(cuò)誤；根據(jù)第四段“…the suitable background music is a very effective way to attract more customer’s attention.”可知，合適的背景音樂(lè)能夠吸引顧客，D項(xiàng)正確。故選D。

【5】主旨大意題。根據(jù)文章內(nèi)容及最后一段“So it is wise of stores and restaurants to be more careful with their background music.”可知，謹(jǐn)慎選擇合適的背景音樂(lè)是非常明智的，故選D。