Question

【題目】 In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.

Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine(程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were satisfied with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特許經(jīng)營) other copies of their restaurants. The agreement struck included the right to duplicate(復制) the menu, the equipment, even their red and white buildings with the golden arches(拱門).

Today McDonald’s is really a household name. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years in one of the most surprising success stories in modern American business history.

【1】This passage mainly talks about ________.

A.the development of fast food services

B.how McDonald’s became a billion-dollar business

C.the business careers of Mac and Dick McDonald

D.Ray Kroc’s business talent

【2】Mac and Dick managed all of the following businesses except ________.

A.a drive-inB.a theaterC.a cinemaD.a barbecue restaurant

【3】We may infer(推斷) from this passage that ________.

A.Mac and Dick McDonald never became wealthy for they sold their idea to Kroc

B.the place the McDonalds chose was the only source of the great popularity of their drive-in

C.forty years ago there were lots of fast-food restaurants

D.Ray Kroc was a good businessman

【4】The passage suggests that ________.

A.creativity is an important element of business success

B.Ray Kroc was the close partner of the McDonald brothers

C.Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc

D.California is the best place to go into business

Answer 1

【答案】

【1】B

【2】C

【3】D

【4】A

【解析】

文章大意：“麥當勞”是家喻戶曉的世界著名快餐飲食品牌。本文介紹了麥當勞兄弟的創(chuàng)業(yè)經(jīng)歷及Ray Kroc購買該品牌經(jīng)營權(quán)后復制和發(fā)展麥當勞的一些情況。

【1】主旨大意題。通讀全文可知本文主要介紹麥當勞兄弟創(chuàng)建麥當勞及Ray Kroc購買該品牌經(jīng)營權(quán)后復制和發(fā)展麥當勞使其銷售額超過十億美元。故選B。

【2】細節(jié)理解題。根據(jù)第1段中“They had run their own businesses for years, first a theater, then a barbecue restaurant, then another drive-in.”可知他們經(jīng)營的有一家“免下車”餐館、一家劇院和一家燒烤店，并未經(jīng)營電影院。故選C。

【3】推理判斷題。根據(jù)第3段中“He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise other copies of their restaurants.”及最后一段中“In 1976, McDonald’s had over $1 billion in total sales.”可知Ray Kroc有敏銳的商業(yè)嗅覺，很快就發(fā)現(xiàn)了麥當勞兄弟快餐店獨特的吸引力并購下特許經(jīng)營權(quán)，且使麥當勞發(fā)展壯大。由此可推出他是個很好的商人。故選D。

【4】推理判斷題。根據(jù)第1段中“But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.”可知在新開的“免下車”餐館里提供菜單上只有炸薯條、漢堡和蘇打汽水，且提供沒有服務員的、無需小費的快速服務，這是一種創(chuàng)新，是商業(yè)成功的重要元素之一。故選A。