Question

【題目】

Although people everywhere seem to enjoy drinking coffee, they don’t all have the same coffee culture. In Europe, for example, coffee shops are common places for people to meet friends and to talk while they drink coffee. On the other hand, places like this were not as common in North America in the past. Instead, people in North America liked to drink coffee in their homes with friends. The coffee culture in the USA changed when Starbucks (星巴克) coffee shops spread across the country.

The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the USA. It was a small coffee shop that cooked its own coffee beans. The coffee shop’s business did well, and by 1981 there were three Starbucks stores in Seattle.

Things really began to change for the company in 1981. That year, Howard Schultz met the three men who ran Starbucks. Schultz worked in New York for a company that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers, which caused his great interest. Schultz went to Seattle to see what Starbucks did. In 1982, the original Starbucks owners hired Schultz as the company’s head of marketing (市場營銷).

In 1983, Schultz traveled to Italy. The special environment of the espresso (濃咖啡) bars there caught his eyes. Back in the USA, Schultz created an environment for Starbucks coffee shops that was comfortable and casual, and customers everywhere seemed to like it. Starbucks began opening more stores across the USA. Then the company opened coffee shops in other countries as well. Today, there are more than 16,000 Starbucks coffee shops all over the world.

However, that does not mean Starbucks has not had problems. In fact, many Starbucks stores have been closed over the past few years. On the one hand, this is because there were too many coffee shops competing for business in one small area. On the other hand, stores in some countries were closed because the coffee culture there did not match with the “feel the same everywhere” environment offered by Starbucks.

【1】The underlined word “ran” in Paragraph 3 probably means “ ”.

A. closed B. managed C. left D. sold

【2】According to the passage, which is the right order for the following sentences?

a. Schultz helped to make Starbucks a huge coffee company.

b. Starbucks began as a small coffee company in Seattle in the USA.

c. Schultz went to Seattle to learn about the company and later worked for it.

d. Schultz noticed Starbucks ordered lots of special coffee makers.

A. a-b-d-c B. c-a-b-d C. b-d-c-a D. d-c-a-b

【3】Why were so many Starbucks closed in small areas?

A. Because the coffee in these places was too expensive.

B. Because the style of the coffee stores seems the same.

C. Because people like to drink coffee at home with friends.

D. Because there were too many coffee shops in one place.

【4】Which of the following shows the right structure of the passage? (P=Paragraph)

A. B. C. D.

Answer 1

【答案】

【1】 B

【2】 C

【3】 D

【4】 C

【解析】

這篇文章介紹了歐洲的咖啡文化，引入到美國的咖啡文化，自然過渡到了星巴克的咖啡店，然后介紹了星巴克的發(fā)展歷程，最后簡單介紹了一下星巴克成功背后遇到的一些問題

【1】句意：第3段中帶下劃線的“ran”可能的意思是“管理”。A.關閉。B.管理。C.落下。D.出售。原文“That year, Howard Schultz met the three men who ran Starbucks.”（那一年，霍華德舒爾茨遇到了三個經營星巴克的人。），這里的run的意思是“經營、管理”，故選B。

【2】句意：根據(jù)這篇文章，下列句子的正確順序是什么？a.舒爾茨幫助使星巴克成為一家大型咖啡公司。b.星巴克最初是在美國西雅圖的一家小型咖啡公司。c.舒爾茨去西雅圖了解該公司，后來為之工作。d.舒爾茨注意到星巴克訂購了許多特殊的咖啡機。A. a-b-d-c；B. c-a-b-d；C. b-d-c-a；D. d-c-a-b。原文“The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the USA.”（第一家星巴克咖啡店于1971年在美國華盛頓州西雅圖市中心開業(yè)。）說明b是最早發(fā)生的事件。原文“He noticed that Starbucks ordered a large number of special coffee makers, which caused his great interest.”（他注意到星巴克訂購了大量特殊的咖啡機，這引起了他極大的興趣）這是發(fā)生在1981年左右的事情，所以d是第二發(fā)生的事件。原文“In 1982, the original Starbucks owners hired Schultz as the company’s head of marketing”（1982年，原星巴克的所有者聘請舒爾茨擔任該公司的營銷主管）說明c是第三發(fā)生的事件。原文“Today, there are more than 16,000 Starbucks coffee shops all over the world”（今天，全世界有超過16,000家星巴克咖啡店）說明最終的結果是讓星巴克變成了一個大公司，故a是最后發(fā)生的事件，所以順序符合選項C，故選C。

【3】句意：為什么這么多在小區(qū)域的星巴克被關閉了？A.因為這些地方的咖啡太貴了。B.因為咖啡店的風格似乎是一樣的。C.因為人們喜歡在家里和朋友一起喝咖啡。D.因為在一個地方有太多的咖啡店。原文“this is because there were too many coffee shops competing for business in one small area.”（這是因為有太多咖啡店在一個小區(qū)域競爭業(yè)務。）說明了小區(qū)域的星巴克關閉的原因，故選D。

【4】句意：下列哪一項顯示了該段落的正確結構？（P =段落），這篇文章首段介紹了歐洲的咖啡文化，引入到美國的咖啡文化，自然過渡到了星巴克的咖啡店。然后文章二到四段介紹了星巴克的發(fā)展歷程。最后第五段簡單介紹了一下星巴克成功背后遇到的一些問題，故文章的結構與選項C較貼近，故選C。