Question

【題目】 Shops have all kinds of tricks to get you in their doors, or on their websites, and spending. They are like traps to catch you, the buyer. If you know what those traps are, you can avoid falling into them.

Loss leaders（虧本促銷商品）

Step one is to get you into the shop. The_____that they do this is by advertising a product that you need at a crazy low price. The price might even be below cost. They______lose money when you buy that milk or those disapers, but you come in for that. Once in the shop you are sure to get the other things that you want and need, aren’t you? Those are called loss leaders.

The expensive one makes yours seem reasonable

You’re looking for a quality jacket. The one you want costs more than you _____,but right next to it is a very expensive one. Suddenly yours seems pretty reasonable. You decide to buy it____ some people are spending even more money on jackets. You’ve been caught out! The placing of differently-priced items like this is done on purpose.

They give you a place to rest

You are tried from shopping and are thinking of going home. But then you see a bench, or a place to get a cheap coffee or cake. You take a break and then you are_____ to shop again. That is just what is likely to happen. Some shops even provide creches where parents can leave their children in order to shop more easily.

That“99”really ____ people to buy

You probably don’t believe that just because something is priced $9.99 instead of $10 you’ll buy it. But studies have proven that it is true. It is called the “l(fā)eft-digit effect”. Be aware of that when you shop.

Avoid these traps so that you won’t spend too much.

【1】A. planB. aimC. wayD. idea

【2】A. actuallyB. mainlyC. widelyD. already

【3】A. complainB. expectC. prepareD. select

【4】A. thoughB. whenC. untilD. because

【5】A. luckyB. freeC. responsibleD. ready

【6】A. ordersB. encouragesC. disturbsD. warns

Answer 1

【答案】

【1】C

【2】A

【3】B

【4】D

【5】D

【6】B

【解析】

商店有各種各樣的促銷方式，鼓勵著消費者們走進他們的大門，或者在網(wǎng)站上消費。如果我們了解了這些陷阱，就可以避免掉進去。這篇短文就介紹了一些商店常用的銷售陷阱。

【1】句意：他們這樣做的方式是通過以極低的價格為你需要的產(chǎn)品做廣告。plan計劃；aim目的，目標；way方式；idea想法。上句話Step one is to get you into the shop提到第一步是先讓你進入商店，這句話介紹的是怎樣讓你進來，故應(yīng)選C。

【2】句意：當(dāng)你買那種牛奶或尿布時，他們實際上賠錢，但是你是為之而來的。actually事實上，實際上；mainly主要地；widely廣泛地；already已經(jīng)。根據(jù)上句話The price might even be below cost可知，商品的價格甚至比成本還要低，所以事實上他們是賠錢的。故應(yīng)選A。

【3】句意：你想要比你預(yù)期的更貴，但是挨著它的是一個相當(dāng)貴的。complain抱怨；expect期待；預(yù)期；prepare 準備；select選擇。根據(jù)下文but right next to it is a very expensive one. Suddenly yours seems pretty reasonable可知，這里說這件夾克衫比你的預(yù)期價格更貴，故應(yīng)選B。

【4】句意：于是你決定買下來，因為人們花費更多的錢買夾克衫。though 盡管；when當(dāng)…時候；until直到…時候；because因為。根據(jù)句意可知，這里表示你決定買那件比較貴的夾克衫的原因，故應(yīng)選D。

【5】句意：你休息一下，然后準備再一次購物。lucky幸運的；free空閑的，自由的；responsible負責(zé)的；ready準備好的。根據(jù)上下文But then you see a bench, or a place to get a cheap coffee or cake. You take a break and then you are___5___ to shop again可知，你休息了一會兒之后，再繼續(xù)購物。be ready to do sth.準備好做某事。故應(yīng)選D。

【6】句意：99這個數(shù)字真的鼓勵人們?nèi)ベI。orders 命令；encourages鼓勵；disturbs打擾；warns警告。根據(jù)文意But studies have proven that it is true. It is called the “l(fā)eft-digit effect”可知，這叫“左數(shù)效應(yīng)”，99這個價格鼓勵著人們?nèi)ベI東西。故應(yīng)選B。

這篇短文介紹了一些商店在銷售產(chǎn)品時常用的促銷方式。文章是總分總的結(jié)構(gòu)，第一段點明主題；第二段到第五段介紹了四種銷售技巧；最后一段是簡單的總結(jié)。中間四段都有明顯的主題句，可以幫助我們快速了解段意。題型是完形填空，考查學(xué)生們在具體語境中運用語言的能力，綜合性加強。做題時，應(yīng)先通讀短文，了解大意；然后根據(jù)上下文的提示作答，注意辨析四個選項中單詞的意思和用法；最后將答案代入原文，再讀一遍，檢查答案是否正確。例如第1小題，考查名詞辨析，plan計劃；aim目的，目標；way方式；idea想法。上句話Step one is to get you into the shop提到第一步是先讓你進入商店，這句話介紹的是怎樣讓你進來，故應(yīng)選C。再如第4小題，考查連詞辨析，though 盡管；when當(dāng)…時候；until直到…時候；because因為。根據(jù)句意可知，這里表示你決定買那件比較貴的夾克衫的原因，故應(yīng)選D。