Question

【題目】

We see logos on signs, buildings, television, and even on the clothes we wear. Logos are used to stand for brands (品牌). There are logos such as the Nike "swoosh", the Apple logo and the colorful rings of the Olympic Games. All of these logos are designed to attract our attention. They also help us remember a product or service connected to the logo. However, research performed at the University of California, Los Angeles finds that remembering the details of logos is very difficult. The researchers try to explain this.

Logos are typically designed to be simple and easy to recognize. Yet the frequent exposure (頻繁接觸) to these logos can actually make our brains overlook the details of logos. It would be challenging to try to remember every single thing that crosses our path. We take in so much information every day that the brain works to notice information that does not need to be stored. It allows the unimportant information to disappear gradually from our memory.

The details of product logos are just the kind of information our brains tell us we do not need. This may be discouraging to logo designers and to companies that use these eye-catching logos. But there are still many business experts who believe in the importance of a recognizable logo.

Even though the brain is likely to pay no attention to unnecessary details, it is also programmed for recognition. When we see logos over and over again, we become familiar (熟悉) with them. This repeated exposure leads our brains to remember the basic idea without all of the details. This general sense of memory has its own benefits. It can make us feel like we really know the product behind the logo. In fact, familiarity with a logo can even make people feel more comfortable about buying or using certain products.

Logos are everywhere we look today. Those people who create logos need to know that people will only remember what they believe is important. A clever design may be interesting, but most people will forget the details.

【1】In the first paragraph, the writer mainly ________.

A.introduces some famous brandsB.describes the design of some logos

C.shows the popularity of famous brandsD.explains the purpose of designing logos

【2】The word "overlook" in Paragraph 2 probably means "________".

A.try to rememberB.see the importance ofC.take no notice ofD.fail to understand

【3】What can we learn from the passage?

A.Business experts think the details of logos are unnecessary.

B.Our brains can choose which logos to notice and remember.

C.The repeated exposure to a logo can lead people to buy the product.

D.People know more about the products behind logos with more details.

【4】Which of the following would be the best title for the passage?

A.What Makes a Good Logo?B.What Can We See in a Logo?

C.Why Is a Good Logo Important?D.Why Should Logos Be Recognizable?

Answer 1

【答案】

【1】D

【2】C

【3】C

【4】B

【解析】

本文是一篇說明文。主要講述logo的簡單易懂的設(shè)計(jì)能幫助我們記住與商標(biāo)相關(guān)的產(chǎn)品或服務(wù)，但是其詳細(xì)的細(xì)節(jié)我們卻很容易忽視。

【1】細(xì)節(jié)理解題。根據(jù)“All of these logos are designed to attract our attention. They also help us remember a product or service connected to the logo.” 所有這些標(biāo)志都是為了吸引我們的注意而設(shè)計(jì)的。它們還能幫助我們記住與商標(biāo)相關(guān)的產(chǎn)品或服務(wù)�？芍�，第一段主要講的是設(shè)計(jì)商標(biāo)的目的，故選D。

【2】詞義猜測題。根據(jù)“We take in so much information every day that the brain works to notice information that does not need to be stored. It allows the unimportant information to disappear gradually from our memory.” 我們每天吸收了如此多的信息，以至于大腦工作來注意那些不需要存儲的信息。它讓不重要的信息逐漸從我們的記憶中消失�？赏茢啵�overlook這里的意思是“忽略”的意思，故答案為C。

【3】細(xì)節(jié)理解題。根據(jù)“But there are still many business experts who believe in the importance of a recognizable logo.” 但是仍然有許多商業(yè)專家相信一個可識別的標(biāo)志的重要性，可知A選項(xiàng)“商業(yè)專家認(rèn)為logo的細(xì)節(jié)是不必要的”的說法是錯誤的；根據(jù)“This repeated exposure leads our brains to remember the basic idea without all of the details.” 這種反復(fù)的接觸會讓我們的大腦記住基本的想法，而不是所有的細(xì)節(jié)，可知B選項(xiàng)“我們的大腦可以選擇注意和記住哪些商標(biāo)”的說法是錯誤的；根據(jù)“A clever design may be interesting, but most people will forget the details.” 巧妙的設(shè)計(jì)可能很有趣，但大多數(shù)人會忘記細(xì)節(jié)，可知D選項(xiàng)“人們對商標(biāo)背后的產(chǎn)品了解得越多，越詳細(xì)”的說法是錯誤的，用排除法，故選C。

【4】主旨大意題。本文主要講述logo的簡單易懂的設(shè)計(jì)能幫助我們記住與商標(biāo)相關(guān)的產(chǎn)品或服務(wù)，但是其詳細(xì)的細(xì)節(jié)我們卻很容易忽視，也就是說我們可以從logo里看到什么，故選B。