【題目】 Nowadays, there are a lot of advertisements on TV.__ , only a few of them are welcome. Many people choose to surf the Intemet instead of watching TV,_______ there are too many unnecessary advertisements on TV.

To solve this____ , a British broadcaster （ 播 報(bào) 員 ） is going to broadcast personalized （ 個(gè) 性 化 的 ） advertisements for people. To____ the new plan, the company will store all the advertisements and play different_______ to different people. The personalized advertisements will be made according to the_____________ gathered（ 收集 ） from TV viewers,_______ where they live. At the same time, the timing and___ of the breaks between advertisements will be unchanged.

The new plan has won a lot of support from advertisers. According to a_____ ， about 50% of all the advertisements are wasted. Advertisers_____ that unnecessary advertisements should be________ by offering certain advertisements to certain homes. The new plan_____ widely carried out in two years.

"We want to provide people with more ______________ advertisements based on their___________and hobbies, so people can get the information they want___ through watching TV", said one person from the company.

【1】A.LuckilyB.BesidesC.However

【2】A.butB.becauseC.so

【3】A.planB.problemC.option

【4】A.put outB.turn upC.carry out

【5】A.musicB.gamesC.advertisements

【6】A.informationB.businessC.money

【7】A.likeB.forC.by

【8】A.placeB.sizeC.length

【9】A.surveyB.resultC.program

【10】A.disagreeB.suggestC.wonder

【11】A.tum offB.cut downC.switch on

【12】A.wasB.has beenC.will be

【13】A.positiveB.suitableC.meaningless

【14】A.jobsB.interestsC.opportunities

【15】A.leastB.mostC.hardest

【答案】

【1】C

【2】B

【3】B

【4】C

【5】C

【6】A

【7】A

【8】C

【9】A

【10】B

【11】B

【12】C

【13】B

【14】B

【15】B

【解析】

文章大意：本文主要講述了一種全新的個(gè)性化廣告。

【1】句意：然而，僅僅有幾個(gè)廣告是受歡迎的。

1. A. Luckily 幸運(yùn)地；B. Besides除……之外；C. However然而。根據(jù)句意前一句意思當(dāng)今電視廣告有很多，后一句是其中只有少量受歡迎，可知所填副詞表轉(zhuǎn)折，故答案為C。

【2】句意：許多人選擇上網(wǎng)不看電視，因?yàn)殡娨暽嫌刑嗟牟槐匾膹V告。

A. but但是；B. because因?yàn)椋?/span>C. so因此。根據(jù)前一句意思是很多人選擇上網(wǎng)而不是看電視，后一句的意思是電視上有太多不必要的廣告，兩句有因果關(guān)系。故答案為B。

【3】句意：為了解決這個(gè)問(wèn)題，英國(guó)的播報(bào)員打算給人們播報(bào)個(gè)性化的廣告。

A. plan計(jì)劃；B. problem問(wèn)題；C. option意見(jiàn)。根據(jù)空前solve的提示，solve the problem, 解決問(wèn)題，是固定搭配。故答案為B。

【4】句意：為了實(shí)施新計(jì)劃，公司將保存所有的廣告。給不同的人播放不同的廣告。

A. put out；B. turn up出現(xiàn)；C. carry out實(shí)行。根據(jù)句意為了實(shí)施新計(jì)劃，公司將保存所有的廣告。故答案為C。

【5】句意：為了實(shí)施新計(jì)劃，公司將保存所有的廣告。給不同的人播放不同的廣告。

A. music音樂(lè)；B. games比賽； C. advertisements廣告。本文主要是講廣告的個(gè)性化，所以本句的含義應(yīng)該是給不同的人播放不同的廣告，故答案為C。

【6】句意：公司會(huì)根據(jù)從電視觀眾那里收集的信息制作個(gè)性化廣告。

A. information信息；B. business生意，商業(yè)；C. money金錢。根據(jù)句意公司會(huì)根據(jù)從電視觀眾那里收集的信息制作個(gè)性化廣告可知，故答案為A。

【7】句意：比如他們住在哪里。

A. like像……，用來(lái)舉例；B. for為了……，表示目的；C. by通過(guò)，表示方式。根據(jù)句意上句中主句提到要從電視觀眾那里收集信息，接下來(lái)舉例：比如他們住在哪里。故答案為A。

【8】句意：同時(shí)，廣告的時(shí)間和廣告間隔的長(zhǎng)度也會(huì)改變。

A. place地方；B. size大��；C. length長(zhǎng)度。根據(jù)句意廣告的時(shí)間和廣告間隔的長(zhǎng)度也會(huì)改變可知。故答案為C。

【9】句意：根據(jù)一個(gè)調(diào)查，50%的廣告都浪費(fèi)了。

A. survey調(diào)查； B. result結(jié)果；C. program節(jié)目。根據(jù)句意根據(jù)一個(gè)調(diào)查，50%的廣告都浪費(fèi)了可知。故答案為A。

【10】句意：廣告人員建議通過(guò)給某些家庭提供某些廣告把不必要的廣告應(yīng)該被取消。

A. disagree不同意；B. suggest建議；C. wonder想知道。根據(jù)句意后面不必要的廣告應(yīng)該被取消可知前面的動(dòng)詞應(yīng)該表達(dá)建議，故答案為B.

【11】句意：廣告人員建議通過(guò)給某些家庭提供某些廣告把不必要的廣告應(yīng)該被取消。

A. tum off關(guān)掉；B. cut down刪去，取消；C. switch on打開(kāi)。本文主要講廣告的個(gè)性化，所以應(yīng)該把不必要的廣告取消。故答案為B。

【12】句意：新計(jì)劃將在兩年之后被廣泛的實(shí)施。

A. was一般過(guò)去時(shí)的被動(dòng)語(yǔ)態(tài)；B. has been現(xiàn)在完成時(shí)的被動(dòng)語(yǔ)態(tài)；C. will be一般將來(lái)時(shí)的被動(dòng)語(yǔ)態(tài)。全文談及個(gè)性化廣告計(jì)劃都用的是將來(lái)時(shí)，所以本空應(yīng)該填表將來(lái)時(shí)的will be。故答案為C。

【13】句意：依據(jù)他們的興趣和愛(ài)好，我們想為人們提供更合適的廣告。

A. positive積極的；B. suitable合適的；C. meaningless沒(méi)有意義的。根據(jù)上文可知本句句意是 "我們想為人們提供更合適的廣告。故答案為B。

【14】句意：依據(jù)他們的興趣和愛(ài)好，我們想為人們提供更合適的廣告。

A. jobs工作；B. interests興趣； C. opportunities機(jī)會(huì)。and連接兩個(gè)同類的事物，和hobby愛(ài)好同類的是interest興趣。故答案為B。

【15】句意：因此人們可以通過(guò)看電視得到他們最想要的信息。A. least最少；B. most最多；C. hardest最難。根據(jù)句意讓人們獲得他們最想要的信息可知。故答案為B。

完形填空題技巧：第一步就是通讀全文，領(lǐng)會(huì)大意。完型填空所給的都是一篇意思完整的短文，所選的答案處在整段或整篇文章中，所以在做題前，必須先瀏覽全文，了解短文的大意，這是絕不可省的一步；第二步緊扣內(nèi)容，分析對(duì)比備選答案。完型填空所用的短文一般不給標(biāo)題，但短文的主題句，往往是每段文章的首句，有時(shí)也出現(xiàn)在文章的中間或結(jié)尾處，主題句提供全篇的性質(zhì)、大意等，這是深入了解全文的窗口。第三步瞻前顧后，全文貫通。短文中每個(gè)空白處的正確答案和上下文在意思上和結(jié)構(gòu)上都有這樣或那樣的必然聯(lián)系。第四步復(fù)查核對(duì)，決定取舍。全部題目做完以后，要仔細(xì)考查核對(duì)。填完空后，重讀全文，這也是解題過(guò)程中至關(guān)重要的一環(huán)。

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