Question

【題目】閱讀短文，根據(jù)短文內(nèi)容回答問(wèn)題。

They say that "seeing is believing", but when it comes to TV advertisements, this is not always the case.

The world's leading mobile phone maker, Apple, published its latest model Iphone XS on September 13th. The smart phone was supposed to own an advanced camera, which lets customers shoot better pictures at night and record stabilized(穩(wěn)定的)videos. To show how well these features work, the company published an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone. However, several hours later, technology website The Verge uncovered that the video was neither shot with the new product, nor shot from someone riding a bicycle. Instead, someone in a lorry next to the woman took the video using a professional video camera.

The next day Apple apologized, "In an effort to show the benefits of visual image stabilization, we produced a video that looks like what we will be able to deliver." Indeed, what we have seen in ads is more or less a simulation－a practice called "advertising photography".

McDonald's video in June explained the "art". It showed how its burgers get dolled up (裝扮)before going on camera. Like models preparing for a magazine cover shoot, burgers also get designed in a photography studio. They are prepared for hours and put together very carefully so they look their best before photo shoots. Each ingredient, such as onions and sauce, is carefully put into place to make the burger look much juicier, bigger and tastier. Computer software photoshop is also used to add visual effects.

So don't feel surprised when you get a burger that never looks like what you see in ads.

【1】When did Apple publish its latest model Iphone XS?

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【2】Was the video of the woman taken by the man riding a bike?

____________________________________________________________

【3】Why did Apple create the video?

____________________________________________________________

【4】How long are burgers prepared before going on camera?

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【5】What is used to add visual effects?

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Answer 1

【答案】

【1】On September 13th.

【2】No

【3】To show how well these features work./To show how well the advanced camera works.

【4】For hours.

【5】They get designed/dolled up in a photography studio and computer software photoshop is also used.

【解析】

人們經(jīng)常說(shuō)眼見(jiàn)為實(shí)，文章通過(guò)舉例說(shuō)明當(dāng)提及廣告時(shí)的眼見(jiàn)不為實(shí)。

【1】根據(jù)Apple, published its latest model Iphone XS on September 13th.可知是9月13日；故答案是On September 13th

【2】根據(jù)The Verge uncovered that the video was neither shot with the new product, nor shot from someone riding a bicycle. Instead, someone in a lorry next to the woman took the video using a professional video camera可知這名女子旁邊的卡車(chē)上有人用專(zhuān)業(yè)攝像機(jī)拍下了這段視頻；故答案是No

【3】根據(jù)To show how well these features work, the company published an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone.可知為了展示這些功能的效果，該公司發(fā)布了一則廣告，展示了一男一女并排騎自行車(chē)的場(chǎng)景；故答案是To show how well these features work./To show how well the advanced camera works.

【4】根據(jù)burgers also get designed in a photography studio. They are prepared for hours可知是他們準(zhǔn)備了幾個(gè)小時(shí)；故答案是For hours.

【5】根據(jù)get designed in a photography studio. They are prepared for hours and put together very carefully so they look their best before photo shoots. Each ingredient, such as onions and sauce, is carefully put into place to make the burger look much juicier, bigger and tastier. Computer software photoshop is also used to add visual effects.可知計(jì)算機(jī)軟件photoshop也被用來(lái)添加視覺(jué)效果。答案是They get designed/dolled up in a photography studio and computer software photoshop is also used

短文閱讀，做題時(shí)要結(jié)合文章的特點(diǎn)，題目涉及細(xì)節(jié)理解，詞義猜測(cè)和推理判斷，做題時(shí)要在了解文章大意的基礎(chǔ)上，結(jié)合題目針對(duì)不同的題型采用不同的解答方式，比如細(xì)節(jié)理解題，我們要抓住里面的最有效的信息選擇出正確的答案，總之理解透文章是做好一篇閱讀理解的關(guān)鍵。例如：小題4 根據(jù)burgers also get designed in a photography studio. They are prepared for hours可知是幾個(gè)小時(shí)；故答案是For hours.